3 Things To Have In Your Influencer Marketing
There are a lot of people who believe that influencer marketing is only a new concept which is the exact opposite. You can expand your customer portfolio while increasing your sales revenue at the same time if you can work with the right people engaged and make them talk about your brand and products. As a matter of fact, this is exactly the concept of influencer marketing, it just happens that not many are used to this until when social media becomes so popular.
Today, there’s no need to use a megaphone just to make company announcements regarding marketing. It is due to the reason that social media marketing has absorbed the tried and tested method of word of mouth marketing and improving it by making it immediate and international at the same time.
Being able to build relationship with online influencers can create a powerful impact by using various social media platforms such as Google+, Pinterest, Twitter, Facebook and so on. Influencer marketing can provide the chance to tap into trusted consumer network but the big question here is, how a business can make the most of returns on their investment on influencer marketing.
Getting Creative With Businesses Advice
Number 1. Find influencers inside and outside your sphere – as an example, marketers at furniture manufacturing firms must check out fashion blogs, DIY blogs, interior design blogs and even some construction blogs to be able to find discussion overlaps. Yes, what you want is the big fish in the game but you also need the up and coming audience that needs to be the first to pioneer a topic or a cool idea.
Smart Ideas: Tips Revisited
Targeting those with massive networks should be avoided whenever possible and instead, concentrate on the ones with smaller networks as they tend to be more influential on their audience.
Number 2. Reward your influencers – having the red carpet treatment is what almost everyone wants, and this is no different. Basically, this is a strategy used in order to reward and recognize strong players that’s in your social media circles. Perhaps, they get the first shot of a new product offering or exclusive new content. It is actually enough to give them free demo of your service or product. You might also want to hear their feedback regarding new products before they’re rolled out nationally. You can also have your influencer to re-tweet, repost and like products and posts for bigger and wider social media blitz.
Number 3. Make it personal – there has to be a personal connection between you and the influencer when doing influencer marketing campaigns. Thus, try having an engagement with them in their world or on their terms and not make it all about your brand and product, giving them mentions is well appreciated as well.