Direct mail advertising involves sending offers via mail to prospective and existing customers. It includes a brochure, sales letter, prepaid envelope and order form. To cut costs, small companies also use direct mail magazines to advertise. Here are 9 benefits that come with using direct mail advertising.
Direct mail advertising is highly targeted. A firm can buy client mailing lists from a vendor. For example, a shampoo store owner can get lists of people who purchase shampoo or hair products. The vendor can then send promotions to customers.
It’s very easy to measure direct mail advertising. A company can measure the results of one or more campaigns. Some firms send customers discount coupons. The customers buy products from the company using the coupons. The firm will count the number of used coupons to measure the outcome of the campaign. They also can monitor the responses of consumers using the coupons.
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You can personalize direct mail advertising. Using computer applications, companies can address clients in the mails by name. The message on the sales letter, therefore, is directed to a specific person. This can easily prompt the recipient to buy the products of a company.
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Direct mail advertising is cost-effective. Businesses can make beautiful marketing tools like brochures using their desktop applications. Copies are made from the original brochure so they can be sent to current and potential customers. In addition, a firm can mail out a few direct mails to test their campaign. The company can increase the mail pieces when the first mailing is successful.
Direct mail marketing provides flexibility. There are many different formats for catalogs, magazines, postcards and brochures. To save some money, a business can use postcards as marketing tools. Companies can also add product samples to their mailings. A businessperson can also add as much details as they would like in the direct mail. This will depend on their budget as well.
The best part about mail is that it’s physical. Direct mail campaigns are aimed at existing and potential clients. They’re able to see the physical mail and read it. Customers are likely to trust mail’s content as they’re able to touch it.
Many people are familiar with postal service. Many consumers may not trust emails but are open to receiving direct mail. So, it’s easier to convince people via direct mail.
Developing and running a direct mail marketing campaign is easy. You can develop direct mails using readily available publishing software. Additionally, there are online-based applications that allow companies to design pieces of mail, print each campaign and import mailing lists.
Direct mail is perfect for other promotional efforts. Mailed content can help you build and support your brand.
To do direct mail marketing, hire a direct mail marketing company.