Tips for Marketing Your Business Using Bulk SMS Are you looking for new customers for your business? If so, think of coming up with and implementing a SMS marketing campaign. Bulk SMS marketing is a cost-effective way of reaching your prospects with offers for your business. The open rate of text messages is very high. SMS open rates beats that of email. Therefore, by using bulk SMS marketing, you can reach your audience in a better way than using email. However, one of the challenges of SMS marketing is that you only have 612 characters to convey your message. You have to carefully come up with your marketing content to provide value in less than 612 characters. If you craft a very short message, you risk not providing adequate information to your audience. On the other hand, if the SMS is too long, you risk boring your target market. This is one of the reasons you need to carefully come up with the right SMS message for your audience. Timing is Crucial for Success To be successful with your bulk SMS marketing, timing is everything. The best time to send your SMS marketing message will depend with your business. For example, if you are running a caf?, you may want to drive customer during lunch hours. Thus, sending SMS messages just before midday will be ideal. When sending your SMS messages, make sure they will be relevant to what your audience is doing. For instance, just before noon, most people are usually making plans for lunch. When they receive your SMS message with an offer at your caf?, you can be sure of registering more sales that day.
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For bars and sports clubs, the end of the working day is the best time to send marketing messages through SMS. After a stressful day at work, people may be thinking of unwinding. Your message with an offer at your bar would come at the right time when you send it at the end of the working day as people are thinking of where to unwind. The marketing message will benefit both you and your target customers. You will make more sales while the people will have a place to go to; your bar.
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There are a number of days when you should avoid sending bulk SMS messages. For instance, most consumers do not respond well to marketing messages sent on Mondays. This is because most people are usually busy with work after their weekend. Also, the exact time you send your SMS messages matters. For example, customers are likely to unsubscribe from your messages if you send them SMS texts at 3am. Think like a consumer if you would like to have a successful bulk SMS marketing campaign. Send your messages at a time when people are more likely to be receptive to them.

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