Benefits Of Responsive Website Design

The number of people who are using smart phones, tablets and other smart devices worldwide to surf the web is growing at an extremely fast rate. Well, it is not really surprising at all since it provides comfort and convenience while being cost effective at the same time. The use of these mobile devices are closing the digital gap between the poor and the rich as well as rural dwellers and urban.

All businesses and organizations are duty bound to create websites that are mobile friendly to be able to reach the mobile users they need. Having responsive designs to various screen sizes of the devices used by people is one way of doing this.

Responsive Web Design or simply as RWD is a technique being used in web designing to be able to make it possible for websites to respond to orientation, screen size and the platform of device that the user is viewing with. Responsive designs are actually the single most significant factor that has changed user’s browsing behaviors in the past few years. The good thing about these websites is that, they can change easily from one device to another. As a quick example, if ever the user has switched from using a tablet device to mobile phone, the website adapts automatically and fits to the size of the screen dynamically at the same time. Without delving into technicalities that are involved in website design, following are some benefits that businesses can reap from RWD.

Number 1. User friendly – one of the best things for having responsive website is that, they are fluid and liquid that makes the content to quickly change across devices and screen resolutions. It has foreground images that scale with layouts to hide and to reveal parts of the images on the website.
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The fluidity that the design has is actually what making it to be user friendly, exquisite and accessible when compared to traditional websites. Users will be able to browse your page no matter what kind of environment they’re in hence, it significantly boosts the reach of your business website.
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Number 2. Consolidating business marketing efforts – Google and other search engines recommend businesses to have RWD. According to Google, having a responsive web design makes it easier to crawl and favorably performs in search results.

Number 3. Cost effectiveness – it is typically more expensive and/or a bit inconvenient than a smart device when using a laptop or desktop. By using mobile devices, you can have easy and quick access to information on the go. Therefore, responsive website designs are cost effective for those who spend little time in the office.

With all these benefits, don’t wonder why RWD is growing in popularity these days.

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